Creative Design
November 9, 2011 | 
Author By Brigitte Grisanti
The design of a website is the main tool used to increase its traffic, and to influence website visitors to purchase products and services showcased on the pages or to read targeted content. As a result each company dealing in an online business now seems to experience a greater concern for the design of their website.
In this short blog comment we will briefly share our feelings about the best practice of color in web-designing. We are offering this information so that when you hire a web designer for your website project you are educated in this specific area enough to request the proper attention to applicable colors.
A website’s overall color scheme is the most important detail of the design. Colors have an inherent power to guide the visitor towards the target message or purchase. It is important that while each page of a website is unique, all pages should follow a common color scheme with the same fonts so that each page on the site transitions seamlessly to the next.
Use simple colors and choose only a few colors. The visitors’ eye should never be startled by drastic contrasting colors or fonts. Choose colors whose feel align with the product for sale or content to be read. If effective colors are used in the websites’ design you will definitely navigate the visitor effortlessly and gain your desired attention to a product or message content.
For more information or queries on website design & developement, Feel free to contact with Brigitte Grisanti
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Posted in Creative Design | 
Tags: Brigitte Grisanti, Power of Color, Website Design Basics | 
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Creativity correlates to the art. As a creative advertisement designer, I feel strongly, art and rules do not go together. What I want to say through this blog is, forget all the rules you have ever learnt during your studies. Be straight off your mind; that the entire point of an advertisement is, to provoke a perspective audience to an extent that he/she forced to go out and buy the product immediately.
The must follow thing is, the massage being advertised, should need to be hip, fresh, and catchy enough, to attract the targeted audience, directly addressing their concerns or interests; since people tend to hear and read the content about themselves, and the things, they care about. The creative advertisement designing should be out of the box and unique; and original that reflects the simple thoughts, so that, you can force your targeted audience to lock onto the add. Creativity; I think, goes through the paths of the simplicity. As simple your massage would be, it crests the impact that the audience would never forget the advertised service or the product.
For a creative advertisement design, I want to drag you on to the point that the use of bold
and loud effects, captive ideas, and mesmerizing visuals would be effective in a way, they instill to the minds of the audiences about the product or service, you want to spread through your advertisement. So be creative, for a creative advertisement design.
A good advertisement will draw a prospective customer’s attention towards your product. That is what every business really wants, aside from you actually purchasing their product. In this article we will round up 20 great ads that cover many different styles but all have one thing in common, that is they connect to their audience.
The average consumer isn’t going to spend more than a minute reading or staring at an advertisement they see on a webpage or on a billboard. The average time a person spends on an ad outside is 1.7 seconds, and 15 seconds on the Internet. The Internet has transformed us into fast browsers who skim through articles (hopefully not this one) and quickly glance at product advertisements they see every day. Our attention span has drastically decreased since the Internet came into play and because of that, ads now have to get their point across quickly through something that is pleasing as well as amusing to the eye. Aesthetically creative ads will get a prospective customer engaged in whatever you are selling or saying.
In our society we are bombarded every day with ads for everything under the sun. On average, we see 3,000 ads daily. Because of this we subconsciously ignore them unless we see something we like. Some ads don’t necessarily want to sell you anything, they rather raise awareness; but the same formula goes for them as well. In this article I present 20 ad’s that I believe have successfully shown the prospective consumer their product/message in a quick manner and in a pleasing artistic environment. As we will see from the ads featured, the design is only part of what you will need to create the perfect ad.